An interactive and immersive website to raise awareness on the impact of fishing activities as well as Sea Shepherd actions across the planet.
Utilizing 3D technology and WebGL, the innovative donation system transforms each contribution into an equivalent amount of fishing nets displayed on a globe, which Sea Shepherd will then remove from the ocean.
“At least half of ocean plastic waste is not consumer plastics, which are central to much of the current debate, but fishing gear.”
An interactive globe reveals the current fleet of Sea Shepherd. Visitors are able to spin the globe to discover the different ships and their activity.
Oceans are represented covered with fishing nets. The Blue zones displayed around the ships represent the cleaning action of Sea Shepherd
When clicking on a ship, users enter a close-up shot. As they drag the slider to change the donation amount, the clean zone around the ship scales, illustrating that donations help Sea Shepherd clean more of the ocean.
Important interface elements were animated to support the message. We used Lottie animation for complex components such as the icons.
