Mojo app allows users to create incredible Reels, TikTok videos, Stories, and social media. It has over 700 unique animated templates, hundreds of text styles, dozens of editing tools, AI tools, and so much more.

When I joined Mojo as Head of Design, the brand identity was nowhere near the excellency of the product and the website didn’t reflect any of the company’s values and culture. I refreshed the logo, designed a new brand identity and created the website.

Specific modules use micro-interactions to invite users to interact and understand the product. The design challenge was to show the human-centric approach of the company despite being heavily tech-based.

I teamed up with Kolin Weidmann, a talented developer, Manon Jouet, an amazing designer and Philippe Neveu, a great motion designer to support me in creating the entire experience.

After having identified the 3 key benefits of the product for our users: create, share, grow; I created a visual language of brand shapes to illustrate them.

The Mojo website showcase the 2 subscription plans of the product through playful feature pages.

Making sure the branding was consistent across all the channels, including the app, was very important.

Mojo’s typographic guidelines are based upon 2 font families: Matter from the Displaay and PP Woodland from PangramPangram.