With the impact of COVID-19 on businesses, the Pernod Ricard group needed to inspire its employees to build the future of the company.

The idea of the project was to offer a truly unique, sociable, and memorable experience that strengthens the link between the different teams by bringing Les Embiez, Pernod Ricard’s internal and annual convention back to life.

Allowing for live stream meetings and keynotes, showcasing key projects, successes and promoting the uniqueness of the Brand Portfolio. Through the platform, users were also able to access a range of entertaining activities related to the Pernod Ricard Group values.

Acting as the executive creative director, I managed the project for over 4 months of fulltime production. Along the producers, I coordinated the internal design team, the 3D studio, sound designers, the development team and the client relationship.

Participants had the opportunity to create an unique avatar to their liking. We created thousands of possibilities with fun options such as the pirate parrot, scuba diving outfit and Ricard hat.

By attending to specific event or playing the Petanque game, it was possible to unlock unique cosmetics.

A live chat was available during these activities so users can react and respond in real-time. Participant could pick a cocktail and have a chat with colleagues across the world!

By attenting events and exploring the island, participants could unlock achievements and unique collectibles.

The multiplayer petanque was a huge hit, with an average of 200 players logged on at any given time during the 48-hour convention. There’s even talk of a stand-alone version in the making…

We designed four 3D Pernod Ricard-themed bars. With more than 80 brand corners, they were able to make their vision of the future accessible to users via a 360 experience.